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The Secret Sauce for the Trans Adult Industry

Running Grooby for almost 30 years has been a privilege. It's something I believe I'm good at, and it's allowed me to create a fantastic team of management, support staff and producers, most who have been with us for over a decade or two, to enable us to continue to be the longest running, most recognised and beloved trans adult company in the world. I've been active in the industry during this time, sitting on many panels at trade shows, vocal in the media and a board member with the Free Speech Coalition.

Part of Grooby's ongoing success is that the company is constantly striving to be the best and adapting to the world around us, whether that be technological, social or political. Grooby Sauce is my personal insight into the adult industry, and mostly into the trans adult industry, sharing my thoughts, advising models and the industry, showcasing new or existing models, and asking for your feedback and help on the direction we should be going, and what you want to see in trans porn. Some topics are serious, many not so.

I hope you enjoy and sometimes even educated, but mainly entertained, as we continue to celebrate and showcase the beauty and uniqueness of trans erotica and the wonderful women that are part of it.

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AVN January 2026 – Who Is Signing With Us?

Posted on June 23, 2025June 23, 2025 by Steven

I’ve had a very up/down relationship with the AVN trade show in Las Vegas each January over the years. My first visit annoyed me, when taking our new VHS releases, in 1998, I had to explain to distributors what the internet was, and how popular we were already by the content we were showing online. I was met by derison, and told ‘It will never last’ before being offered a pitiful amount for them to take our titles. I rejected them all, and left the show irritated at the rudeness and short-sight of these so called professionals, all of whom … Read More

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Stacey Summers Wins SNAP Award!

Posted on June 20, 2025June 20, 2025 by Steven

Congratulations to Stacey Summers on her much deserved win at the SNAP AWARDS in London last night. [Support Network for Adult Professionals]

Our favourite Irish lass has been working with us since 2018, and a popular model with the fans, and with our staff, as she’s great fun to have a drink with, and a cracking sense of humor.

Sponsored by Clips4Sale, the SNAP Awards take place each year in London, to celebrate and honor the adult industry in Europe, and especially the UK and Ireland.

Stacey attended the event with co-models from our site UKTgirls , Cece Monroe, Shattered … Read More

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The Top Ten Debuts of 2025 (so far).

Posted on June 19, 2025June 19, 2025 by Steven

We’ve had a cracking start to 2025. Every year we get a selection of models debuting, usually clocking in 100-150 new debuts a year across the sites. Some years have more potential starlets than others – and 2025 started strong and continues to deliver, as the producers help find some of the hottest girls, and the applications keep coming in directly [apply to model here].

I thought it would be fun to take a look, in no particular order, at my favorite ten debuts of 2025.

Chanel Chance

What an opening to trans erotica Chanel Chance has had. One … Read More

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2026 Grooby Turns 30 – How to Celebrate?

Posted on June 16, 2025June 18, 2025 by Steven

It barely seems a few years since it was our 20th Anniversary and I was taking this photo in San Francisco. There have been of course a lot of changes during the past ten years, and not just on my hairline. The company has continued to diversify and grow, almost all the sites changed names for terminology reasons during that time and we’ve added new sites and products (and finished a few).

Our celebratory Silver Anniversary in 2021 was curtailed by the worldwide pandemic shutdown but even that seems a far distance in the rear view mirror.

We are one … Read More

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New Grooby Shirts: RSVP for Exclusive Designs

Posted on June 16, 2025June 16, 2025 by Steven

We have new shirts coming! Mike is currently getting the mailing lists together for models who have promoted the previous shirts we’ve sent, and the new models who worked with us after that run, so if you have worked with us on any of our sites, get your name and address on the list here : New Grooby Shirt RSVP.

Typically we’ll release 1-2 shirts or merchandise a year. In the past we’d just mail them to every model we had in our system but so many were returned for bad mailing addresses, or sent to models who didn’t … Read More

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Rumors of My Retirement …

Posted on June 15, 2025June 15, 2025 by Steven

… are greatly exaggerated. But as an FYI to those who work with us, I have dropped back from some of the frontlines of what we do, selecting models and shoots, working directly with the producers and a lot of the marketing to focus on my new projects, including Blue.xxx (check it out of you’ve not already), and more the behind the scenes that I can work on. Mike, Alexander, Russ, Kristel, Goran and the rest of the team are doing a great job, and it’s freed my time up a little to work on projects like Grooby Sauce!

Welcome … Read More

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TEA Nominations 2024 Coming Very Soon

Posted on January 10, 2024January 10, 2024 by Steven

We’ll be announcing our nominations for the 2024 Trans Erotica Awards very soon.

We usually announce the model categories on Twitter first and then post them onto http://theTEAshow.com. When we post on Twitter we’ll put up a nice graphic with your photo and the nomination details. You are welcome to share it, post on your site, upload to OnlyFans and generally show yourself off! I’ve got to select 100’s of photos for this, and look for the most flattering SFW image we have of you on a Grooby site, or if unable to find, then from your Twitter profile.… Read More

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TEA 2023 – My Personal Thanks & More

Posted on March 30, 2023March 31, 2023 by Steven

I hope everyone enjoyed the TEA Weekend as much as I did. It was the smoothest show we’ve operated and although still room for improvement, we were extremely happy overall. Removing the interval was key, and kept people focussed and the show on schedule. The rain made the red carpet a little more complicated which was a shame, but we at least had TEA brollies ready to go.

If anyone actually listened when I was on stage, one thing I wanted to impress was that we run this show at ‘not for profit’. Our sponsorships are low compared to other … Read More

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Guide to Navigating to 2023 TEA Show

Posted on March 17, 2023March 31, 2023 by Steven

I hope you’re all as excited as we are for an awesome Trans Erotica Awards this weekend.
For many of you this is your first time, and for those regular attendees, some things have changes so this is a basic guide to help you navigate the weekend and have a safe, enjoyable and productive time!

  • The guest list will close 12 noon EST on Friday 17th March. There are no ticket sales at the door and nobody will be admitted who isn’t on the list. If you are a guest of a sponsor, they should have added you to their
… Read More
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Attendance at The Trans Erotica Awards 2023 – Notes!

Posted on January 9, 2023March 31, 2023 by Steven

With confusion over some of the award shows this week, I’ve had people contacting me wanting to know how they can get to attend to TEA Show 2023. We’ve yet to open our guest list, which will be next month but this should answer your questions.

This year we will be continuing to be an industry only event and there will not be tickets on sale to the general public.

The Guest List is open to all nominees, as well as trans performers known to us, or who have worked with our sponsors, as well as our industry guests and … Read More

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