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The Secret Sauce for the Trans Adult Industry

Running Grooby for almost 30 years has been a privilege. It's something I believe I'm good at, and it's allowed me to create a fantastic team of management, support staff and producers, most who have been with us for over a decade or two, to enable us to continue to be the longest running, most recognised and beloved trans adult company in the world. I've been active in the industry during this time, sitting on many panels at trade shows, vocal in the media and a board member with the Free Speech Coalition.

Part of Grooby's ongoing success is that the company is constantly striving to be the best and adapting to the world around us, whether that be technological, social or political. Grooby Sauce is my personal insight into the adult industry, and mostly into the trans adult industry, sharing my thoughts, advising models and the industry, showcasing new or existing models, and asking for your feedback and help on the direction we should be going, and what you want to see in trans porn. Some topics are serious, many not so.

I hope you enjoy and sometimes even educated, but mainly entertained, as we continue to celebrate and showcase the beauty and uniqueness of trans erotica and the wonderful women that are part of it.

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Real Fucking Girls. “A Man’s Gotta Know His Limitations.”

Posted on October 17, 2017 by Steven

Real Fucking Girls was Mona Wales’ first directorial DVD. Although she can’t remember approaching me to back it (it was a happy night in Barcelona) I didn’t forget and when we revisited the idea later in the year, it was one of the easiest decisions to make. I don’t really follow much of Mona’s porn, but her vibe, her personality and her acceptance of all, made me want to see what she could produce if given pretty much, free reign. Financing a DVD production in 2016 is costly, even on the small budgets we need. We’re working in a niche … Read More

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A Brief Word About the T.E.A. Pre-Nominations.

Posted on October 7, 2017 by Steven

It’s that time of the year again. First up are the Xbiz Awards, swiftly followed by the AVN Awards and then it’s the TEA’s. The Transgender Erotica Awards, in it’s 10th year! Each competition has it’s own system for getting nominations and for awarding the prizes, but we believe ours is the most transparent.

How Does the Pre-Nomination Period Work?

We are just looking for suggestions at this point of people who may be eligible for each category.   Based on these suggestions, and the amount of people who have pre-nominated the individual or the title, we then draw up the … Read More

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GroobyDVD.com – 100% Grooby owned streaming/download DVD site.

Posted on October 6, 2017October 6, 2017 by Steven

This week we launched GroobyDVD.com.   Although you can find out content on other DVD streaming/download sites like Hotmovies, AEBN and our white label at Grooby-Store.com,  this website is owned and operated by Grooby.  Those companies take 65% of the income earned on the content we’ve paid to produce,  paying us less than 35% of the revenue.  As we take all the income from GroobyDVD.com we’re able to pass on better prices to the consumer, so as far as we are aware, the cheapest way to get our DVD content either streaming or downloadable, is via our website.

Although many of … Read More

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FloridaTgirls.com – our second charity appeal in two weeks.

Posted on September 12, 2017September 12, 2017 by Steven

We didn’t expect to do another one of these sites immediately after the TgirlTexas.com site. We actually very rarely feel the need to do these drives but both Texas, Florida and the surrounding states hit very close to home for us, with producers and many, many of our models coming from those areas. With the exception of California, I think our main model pools currently are both those states, so being able to put money directly back into any relief efforts which may affect models, their friends, their families and their neighbourhoods get back onto their feet, is important to … Read More

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Shemale Yum rebrands as GroobyGirls.com

Posted on August 15, 2017 by Steven

 

We’ve changed our name!
After 20 years as ShemaleYum we’ve re-named and re-branded to GroobyGirls.com
We’ve been planning and working on this for a long time.  It takes a lot to let go of a website name that I created and have lived with for that amount of time, which has been so successful and which so many people know and love.
The name thought, is problematic.  Twenty years is a long time and during that time, the usage of words change and the company has grown from one website to an international brand.   We’ve had to recognize that
… Read More
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Cumshot Mondays on Shemale Yum.com NEW

Posted on June 1, 2017June 11, 2025 by Steven

As requested by the members, we’re trying to get more cum shots into the sites.  Because of the large array of trans girls models we work with – and the difficulties some models seem to have in cumming, it’s difficult to know how scenes are always going to play out – but we also recognise that a large section of fans, are looking for cum shot scenes.

In May we introduced ‘Cumshot Mondays’ to Shemale Yum.  Instead of shooting our usual two sets per shoot (with the second being a cum shot) we’re investing in having these scenes shot as … Read More

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Grooby Talent Manager – For All Our Models – Mike Grooby

Posted on April 26, 2017September 12, 2017 by Steven

Here at Grooby we’ve been making some changes across our whole company over the last 12 months, updating how our sites work to provide a better consumer experience, forging new relationships with models wanting to do more of their own work and streamlining our staff into positions that they’re the most valuable and which they enjoy the most.

Grooby has many projects running concurrently all which work with transgender models. We have our websites,  we have DVD production, we’ve white labels on cam companies & dating sites, we have content submitted sites like Traps.porn or our tube sites Tgirls.com, we’ve … Read More

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Grooby Not Shooting During the TEA Week in Los Angeles

Posted on January 24, 2017January 24, 2017 by Steven

Grooby will not be shooting many scenes during the TEA week in Los Angeles in March.

Last year,  our photographers were a little over zealous, and we’d also promised shoots to many models coming into town.   The result was we over-shot on content and left our finances low while we had too much material for some sites.  This meant that promised shoots to models who weren’t at the TEA’s had to be cancelled or postponed and we had problems raising budgets for other sites during that time.   It was further compounded by the fact that other producers had shot many … Read More

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Refund me please I didn’t mean to buy membership. Thanks.

Posted on January 21, 2017 by Steven

I like to think that Grooby has the best customer service of any adult site, I’m fairly confident in that as I pick up selections from our customer service desk myself and answer them … but we’re not going to be pushed over, or stolen from, so when this piece of work emailed me this morning;

“Refund me please I didn’t mean to buy membership. Thanks.”

I had just the response;

“Can you clarify what you mean by ‘I didn’t mean to buy membership’ ?
While viewing the tour, did your hand accidentally slip to the join button, where it … Read More

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TEA Nominations 2017 – a few words.

Posted on December 9, 2016December 10, 2016 by Steven

One of the most difficult tasks of the year, is helping create the nominations for the coming Transgender Erotica Awards.    We gather 100’s of pre-nominations and then have to sort through them to verify them (some people insist on sending the same nomination dozens of times thinking we’re not going to realize that).    In making the nomination lists that go to the judges, we have to cut it down to a manageable amount.  Our TEA show is a celebration for trans erotica but it is also an awards show, and only the very best of that year should get nominated.… Read More

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