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The Secret Sauce for the Trans Adult Industry

Running Grooby for almost 30 years has been a privilege. It's something I believe I'm good at, and it's allowed me to create a fantastic team of management, support staff and producers, most who have been with us for over a decade or two, to enable us to continue to be the longest running, most recognised and beloved trans adult company in the world. I've been active in the industry during this time, sitting on many panels at trade shows, vocal in the media and a board member with the Free Speech Coalition.

Part of Grooby's ongoing success is that the company is constantly striving to be the best and adapting to the world around us, whether that be technological, social or political. Grooby Sauce is my personal insight into the adult industry, and mostly into the trans adult industry, sharing my thoughts, advising models and the industry, showcasing new or existing models, and asking for your feedback and help on the direction we should be going, and what you want to see in trans porn. Some topics are serious, many not so.

I hope you enjoy and sometimes even educated, but mainly entertained, as we continue to celebrate and showcase the beauty and uniqueness of trans erotica and the wonderful women that are part of it.

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TEA Nominations : Best Internet Personality

Posted on December 21, 2015December 21, 2015 by Steven

Best Internet Personality. How exactly does that get judged? I don’t know but I can tell you how the nominations were picked. Lot’s of people have big followings on the social network, whether they bought them (ahem) or not, isn’t really relevant, what is relevant is what they bring to their followers and how they represent our little world of adult media. If you are not following or aware of the people below, then considered following their tweets, blogs, Tumblr’s or whatever as they might have some things to say, that would interest you – or amuse.

Best Internet Personality… Read More

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TEA Nominations : Best DVD & Best DVD Director

Posted on December 20, 2015 by Steven

Ooooh – it’s going to be a toughy this year. Apart from the usual big guns of Evil Angel, Devil’s, Shemale Strokers/Mancini and a Buddy Wood release, there have been some really interesting releases this year. ‘The Tranny Bunch’ starring Aubrey Kate, Delia Delions, Holly Parker and Khloe Hart with some of the best male talent was a rare parody in the TS genre and received very well. Nica Noelle a previous winner has re-entered the trans scene with some of the most exciting and sensual content we’ve seen … well since her last releases. We’ve an FTM release in … Read More

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TEA Nominations: FTM Categories Best, Best New & Best Scene

Posted on December 20, 2015December 21, 2015 by Steven

The inclusion of the trans men in the Transgender Erotica Awards still feel rather new but this will be the 4th year that we’ve had FTM categories and we’ve added a new category this year, for the Best New Face, as there are so many new trans men performers and models coming through.

FTM Best New Face
Eddie Wood
Memphis Bradley
Messyah Kyng
Oyle
Peter PinkPuss
Ryder Neumann
Sailor James

EddieWoodMemphisBradleyMessyahKyngOylePeterPinkPussRyderNeumannSailorJames

FTM Best Performer
Bleu
Buck Angel
Chance Armstrong
Cyd St.Vincent
Dicky Johnson
James Darling
Kipp Slinger

BleuBuckAngelCORRECT(1)ChanceArmstrongCydStVincentDickyJohnsonJamesDarling01KippSlinger

Best FTM Scene:
Eddie Wood & Parker Reed – Game Wars
James Darling – … Read More

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TEA Nominations : Best Solo Website

Posted on December 19, 2015December 20, 2015 by Steven

There are so many models who launch their own solo sites, but only some stay the course, update regularly and give their fans what they want. All the models here, who have their own sites should be applauded for doing just that. For actively producing new content, for making sets and scenes the way they want to be seen and for their interaction with the fans. Models like this are part of the core of the industry and we hope that this exposure may encourage new seekers of quality content and hot trans women, to try some of their sites.… Read More

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TEA Nominations : Best Non-TS Performer Categories

Posted on December 17, 2015December 17, 2015 by Steven

They are far more than just a stunt cock/vagina/ass/mouth but the non-TS performers who work in trans erotica usually have to take second tier to the starring trans performers. A great performer, will not only enhance the scene with their physical presence but the unique chemistry they can bring, is what really makes some scenes excel. In an industry which still isn’t fully accepting of transgender pornography, some of these ‘cross-over’ performers have been criticized and discriminated against purely for working in the material that we’re here to honor. So a thank you to all nominees on these lists.

This … Read More

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The Transgender Erotica Awards – Nominations, coming in 3 … 2 … 1

Posted on December 16, 2015 by Steven

This year, we’re going to stagger the nominations out across the next week or so. This way we can give more promotion to the individual models and scenes (and it allows us to work on the process while delivering).

It’s always the hardest week of our year, trying to sort out the nominees and it’s impossible to give it to everyone who could be eligible for each category. We take the 600+ nomination suggestions, we poll company owners and we then have the task of selecting up to a maximum of 20 nominations (try to get it at 15 but … Read More

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Rejected as a Model? We run a business. That’s what the decision is based on.

Posted on November 6, 2015November 6, 2015 by Steven

In the past 30 days, I’ve had roughly 75 model applications come to me. Some which were forwarded to photographers for possible shoots, others suggested they read this blog so they could understand the reality of the industry before they jumped in, many which range from the ridiculous (photos without faces) – to the weird (bearded women) and quite a lot which just aren’t what we’re looking for. The one thing they all have in common, is they all get a measured and reasonable response.

Unlike most production companies which simply dump rejections, each email should get a reply from … Read More

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Shemale Japan & Grooby Hire New Photographers – Photographer Hiro, No Longer Part of the Website or Company

Posted on October 22, 2015 by Steven

Grooby is 20 yrs old next year with our site Shemale Yum being one of (if not) the longest running adult paysite online. We’ve had many photographers come and go, but also many have been with us for years and continue to produce amazing content and find new girls.
We’ve recently parted ways with the photographer who was hired to shoot content in Japan, Hiro (or Hiroshi). This was long over-due and he was just too difficult to work with, causing problems with the updates to the site and other friction within the company. Many models had decided not to … Read More

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シーメール・ジャパンは日本現地カメラマンHiroを解雇し、新しいカメラマンはもう仕事に取り組んでいる。

Posted on October 22, 2015October 22, 2015 by Steven

2015年10月22日
ぐルービー・ プロダックション
( Grooby Production)
通称名シーメール・ジャパン
人事異動のお知らせ
拝啓
皆様ますますご清祥のことお喜び申し上げます。平素は格別なるご高配を賜わり、厚くお礼申
し上げます。
さて、このたび当社では、下記のとおり人事異動を実施いたしましたので、ご通知申しあげま
す。
当社ぐルービー・ プロダックション(英語名Grooby Production)、及び当社が所有、運営する
シーメール・ジャパン会員制ウェブサイト(www.shemalejapan.com)は、当社の日本現地カメラマ
ンの役に勤めてくれていた、業界では通称名Hiro、または、Hiroshiと知らされている方とは、
一切仕事関係を解除しておることをお知らせいたします。
これからはHiro様が行う取引などは全てシーメール・ジャパンとは関係なくなります。かわり
に、日本にて当社の新しいカメラメンのものは仕事に取り組ませて頂いておりますので、今後と
も一層のご指導とご鞭撻賜りますようお願い申し上げます。
                                       
敬具
オーナー社長 スティーブン・ぐルービー… Read More

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Creating a Cascade of Money : How to Survive in Tgirl Porn 2015 (aimed at models/cam girls).

Posted on September 29, 2015 by Steven

I continuously see people failing in their porn sites because they don’t really understand the business. Many have unrealistic expectations and when the 20,000 ‘likes’ on Facebook and the 15,000 followers on Twitter, don’t convert into instant sales – when their personal website isn’t make 100x what they put into it (by doing one update a week), then they get disillusioned and stop focusing on what they should be doing … running a business.
I guarantee many readers of this, will be thinking “Oh, that’s fine for him to say, with his huge business and network, making a massive amount … Read More

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