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The Secret Sauce for the Trans Adult Industry

Running Grooby for almost 30 years has been a privilege. It's something I believe I'm good at, and it's allowed me to create a fantastic team of management, support staff and producers, most who have been with us for over a decade or two, to enable us to continue to be the longest running, most recognised and beloved trans adult company in the world. I've been active in the industry during this time, sitting on many panels at trade shows, vocal in the media and a board member with the Free Speech Coalition.

Part of Grooby's ongoing success is that the company is constantly striving to be the best and adapting to the world around us, whether that be technological, social or political. Grooby Sauce is my personal insight into the adult industry, and mostly into the trans adult industry, sharing my thoughts, advising models and the industry, showcasing new or existing models, and asking for your feedback and help on the direction we should be going, and what you want to see in trans porn. Some topics are serious, many not so.

I hope you enjoy and sometimes even educated, but mainly entertained, as we continue to celebrate and showcase the beauty and uniqueness of trans erotica and the wonderful women that are part of it.

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New USA Producers Wanted!!! RARE OPPORTUNITY

Posted on September 12, 2021September 12, 2021 by Steven

We’re looking for select new producers do join our team working with trans persons across the US.

While we are fully staffed on the West Coast and Las Vegas, we are looking for producers/photographers to work with on a long term basis in other areas. We’re especially interested in finding people who can cover the East Coast but also have opportunities in Middle-America and the North.

We prefer to work with one producer covering a specific region – and any models within that area. The right person must have experience in photography and videography – as well as their own … Read More

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25 Years of Grooby – A Thank You!

Posted on September 9, 2021September 6, 2021 by Steven

Starting what was to become Grooby in 1996, I didn’t consider it a serious business. It was an easy tool to receive free porn and make a little pocket money on the side. If I’d projected that I could be running a company of this stature (with a worldwide presence and which had provided my family and myself with such a wonderful life), I think I would have taken it far more seriously and done things a little differently.

Perhaps it was because we didn’t take ourselves too seriously, that even after we took on employees, experienced growth and good … Read More

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2020 – The Craziest Of Years

Posted on September 6, 2021June 10, 2025 by Steven

To say that 2020 was a crazy year would be an understatement. Buddy, Nicky, Mike and I were at a Tame Impala concert, 3 days before the TEA pre-party and upon leaving, heard that California was closing all indoor events. A few hours later, having assessed the situation I made the call to postpone (and eventually cancel) that years TEAs before flying back home a few days later. Since 1996, I’ve travelled about every 3-4 weeks, either for work or pleasure and the only times I’ve stayed home longer was for the birth of my children. I makes for an … Read More

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2019 – Grooby Girls Keep’s Delivering!

Posted on September 5, 2021August 16, 2021 by Steven

In 2019 we moved to our current format, which includes a weekly hardcore scene, a ‘Try out Tues’ which will always be a brand new girl, and a one-shot ‘Cumshot/Orgasm Monday’ scene. Weds and Fridays have reshoots, and at the weekend we show our older content, re-worked in better quality. I know we’re not the cheapest site on the internet, but also know, that there is no other trans site which gives you better value for money. While not every model will appeal to every fan, each week there should be enough real hits for each supporter.

2019 had some … Read More

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2018 – Daisy Taylor Breaks The Internet

Posted on September 4, 2021June 10, 2025 by Steven

In 2018 we rebranded to GroobyGirls.com. It was something we’d been working on for two years. Nicky had joined us to do merchandise designs, and we’d been sending out ‘Grooby Girls’ or ‘Grooby’ shirts, hats, stickers, etc. The goal to associate ‘Grooby’ more with the sites, and it was Danny who’d coined ‘Grooby Girls’. The exposure of trans people into mainstream media, and adult content has changed a lot since we started. When I came up with ‘Shemale Yum’, at no point did I expect that to become a divisive and derogatory term. It’s what the girls called themselves (that … Read More

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2017 – Difficulties …

Posted on September 3, 2021June 10, 2025 by Steven

There have been some difficult years, and some interesting years. While we felt we were firmly cemented as the premier producer of trans content (producing at least 150 scenes a month worldwide), we were not without competition. With the presence of trans girls in the media, and models like Aubrey Kate, Chanel, Natalie, etc. starting to get more recognition, I started to see a lot of companies try to get into the trans niche … make a big PR announcement, spend a bunch on a shoot or two, and then never produce another trans scene. It’s not surprising, there is … Read More

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2016 – Three Stand Out Debuts

Posted on September 2, 2021June 10, 2025 by Steven

2016 had a lot of good new girls debuting – but very few stand-out girls. Chanel Santini was the TEA Winner for the Best New Face of that year, and of course was ‘stand-out’ but all her sets were on Tgirls.xxx for us. Three girls who did stand out, were Shiri Allwood (originally known as Shiri Trap), Lianna Lawson and Carrie Emberlyn.

Carrie is one of the most naturally pretty girls I’ve ever seen, and we knew she’d be a star and I was excited to debut her.  I’d love to do more work with her, but she’s quite elusive … Read More

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2015 – Another Vintage Year

Posted on September 1, 2021June 10, 2025 by Steven

2015 seemed another of those years, where amongst the good girls, there were some great debuts. It excites me when we’re the first to debut a model, and we used to be in competition with some of the companies to get a girl first, but to tell the truth, it doesn’t make a big difference to the bottom line with each company having a different type of customer.

We also launched Femout.xxx in 2015, with it’s emphasis on early models which we didn’t feel were quite ready for GroobyGirls yet. It’s been instrumental in helping us test models and if … Read More

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2014 – Kylie Marie and Korra Del Rio

Posted on August 31, 2021June 10, 2025 by Steven

I don’t believe there are many models more naturally beautiful than Kylie Marie and we were excited when Remy debuted her on Grooby Girls. She went on to work with Buddy and Radius Dark for us and of course many other companies. She’s still working, although mostly for her own content. A gorgeous model who features across our sites.

Our other big debut model of 2014 was Korra Del Rio who was first shot by Omar Wax but has appeared in countless scenes to date. Although she’s developed a lot since this first shoot, it remains one of my favourite … Read More

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2013 – Radius Dark

Posted on August 30, 2021June 10, 2025 by Steven

Radius Dark has a talent. He can work with stars, and he can work with first timers – and he always brings out the best in them. I’ve seen him take models other producers didn’t get much from, and put his spin on them, and produce amazing results. I don’t believe he’s the easiest producer to get along with, but I believe he communicates what he wants – and his results speak for themselves, and that’s why so many girls want to work with him. Along with Buddy Wood he’s probably produced more Models of the Month than any other … Read More

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